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Samsung 57th Festival of Sport was officially kicked off to promote “Sport for All”

02.03.2014

Organized by the Sports Federation & Olympic Committee of Hong Kong, China (the Federation), subvented by Leisure and Cultural Services Department (LCSD), and with Samsung Electronics H.K. Co. Ltd. being the Title Sponsor, the Samsung 57th Festival of Sport (FOS) Opening Ceremony was successfully concluded today (2 March) at the Queen Elizabeth Stadium, to kick off the annual mega sport event.

The Federation was honoured to have invited Mr. Timothy T. T. FOK, GBS, JP, President of the Federation, Mrs. Betty FUNG, JP, Director of Leisure & Cultural Services, LCSD, Mr. Lawrence CHOW, Chief Marketing Officer, Samsung Electronics H.K. Co. Ltd, Mr. Karl C. KWOK, MH, Chairman of the Samsung 57th FOS Organizing Committee, Miss Olivia CHAN Yeuk Oi, JP, Assistant Director (Leisure Services) of LCSD and Mr. PANG Chung, SBS, BBS, Hon. Secretary General of the Federation to officiate at the Ceremony.  Ambassador of Samsung 57th Festival of Sport, Miss CHAN Hei Man Hayley Victoria (Windsurfing) demonstrated physical exercise and shared their enthusiasm in sports participation during the Ceremony, to promote the message of “Sport for All” to the public.  Other programmes at the Opening Ceremony included Dragon & Lion Dance, DanceSport and Roller Sports demonstration, March-in Band and Cheerleading performance etc. In addition, free Sports Trials were organized for the audiences to experience the joy of sports.

The Samsung 57th FOS will be held throughout March to June 2014, the Federation and 65 Sports Associations will organize around 80 sports events, to encourage the Hong Kong citizens for active participation in sports in their spare time and thus maintaining a healthy lifestyle.  In addition, the FOS Photo Contest will be held again this year, aiming to attract a wide span of people to participate in the FOS, promoting the theme of “Sport for All”.  All Hong Kong citizens are welcomed to join the contest, winners will receive fabulous prizes sponsored by Samsung.

The Samsung 57th FOS programme booklets are now available at the Secretariat of the Federation, all LCSD Sports Centres, and 18 LCSD District Offices.  Members of public are welcome to browse the Samsung 57th FOS website at http://fos.hkolympic.org for the latest information.

Last but not least, the Federation would like to express our heartfelt appreciation to Samsung Electronics H.K. Co. Ltd, the Title Sponsor, Leisure and Cultural Services Department, the Subvented Organization, Xtep International Holdings Limited, the Official Apparel Partner, New World Development Company Limited, the Principal Official Partner, Korean Air and Bonaqua Mineralized Water, the Official Partners and also the Sports Associations for their staunch support to the Samsung 57th FOS.

 

Issued By        : Sports Federation & Olympic Committee of Hong Kong, China
Date        : 2 March 2014